Denise Graham, Founder of Secret Swapper

Building a global marketplace for clothes swappers

As Croydon Tech City comes to the end of another exciting year.

TechCity founder Jonny Rose revealed the lineup for the final meeting until September that included our very own Denise Graham  the founder of Secret Swapper, a community and marketplace for people who want to organise and attend clothes swapping parties.

Fashion is a $1.2 trillion market, with the US alone spending $250bn market each year. Clothes swapping and clothes rental has the potential to disrupt the fashion industry in the same way that companies such as Uber and AirBnB have challenged incumbents.

Graham explained how to she came up with the idea, how she tested and validated its potential with a series of offline events, and what she is doing to scale the business online.